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Strategic planning

In organizational development, strategic management, and marketing, organizations employ strategic planning as a way to move toward their desired future states. It is the process of developing and implementing plans to reach goals and objectives. Strategic planning, more than anything else, is what gives direction to an organization.


Most strategic planning methodologies are based on the STP process:

General Approaches

In general terms, there are two approaches to strategic planning:


There are two ways of doing strategic planning:


While there are many variations, most strategic planning processes include:
A good strategy should be:

Reasons Strategic Plans Fail

There are many reasons why strategic plans fail, especially:

Figures in Strategic Planning

See also

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