Industry or market research
Industry or market research is the acquisition of corporate intellegence on a broad range of issues including:
- Macroenvironment
- economy
- government
- legal
- technology
- ecological
- sociocultural
- Market Analysis and Competitor analysis
- market definition
- market size
- market segmentation
- industry structure and strategic groupings
- Porter 5 forces analysis
- supply chain
- competition and market share
- competitors' strengths and weaknesses
- market trends
- Consumer Analysis or Marketing research
- nature of the buying decision
- participants
- demographics
- psychographics
- buyer motivation and expectations
- loyalty segments
see also: marketing, marketing research, marketing management