|Table of contents|
2 Management, Marketing
3 Education, learning
In finance, a portfolio is a collection of investments held by an institution or a private individual. In building up an investment portfolio a financial institution will conduct its own investment analysis, whilst a private individual may make use of the services of a merchant bank which offers portfolio management. Holding a portfolio is part of an investment and risk-limiting strategy called diversification.
In strategic management and marketing, a portfolio is a collection of products, services, or brands that are offered for sale by a company. In building up a product portfolio a company can use various analytical techniques including B.C.G. Analysis, contribution margin analysis, G.E. Multi Factoral analysis,and Quality Function Deployment. Typically a company tries to achieve both diversification and balance in their portfolio of product offerings.
In education, portfolio refers to a personal collection of information describing and documenting a personís achievements and learning. There are a variety of portfolios ranging from learning logs to extended collections of achievement evidence. Portfolios are used for many different purposes such as accreditation of prior experience, job search, continuing professional development, certification of competences.
Tens of millions of people across the world have already used some kind of portfolio. Alone in the UK, more than 4 million people have got a qualification (NVQ) through accreditation of prior learning or accreditation of work experience, and most of them have built a portfolio to collect the evidence required to get their certificate.
The recent explosion of knowledge, information and learning technologies has led to the development of digital portfolios or electronic portfolios, commonly referred as ePortfolios.