Quality Function DeploymentQuality Function Deployment
is a technique used in brand marketing
and product management
to help a company decide what product(s)
to add to its product portfolio
and what characteristics to include in a new product. It matches customer requirements with product engineering
characteristics, and in so doing, crafts a product design from customer expectations.
It was originally developed by Yoji Akao in the 1980s.
See also: product management, product portfolio, New Product Development, Marketing
- Sullivan, L. (1986) Quality Function Deployment, Quality Progress, June 1986, pp 39-50.