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Quality Function Deployment

Quality Function Deployment is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and what characteristics to include in a new product. It matches customer requirements with product engineering characteristics, and in so doing, crafts a product design from customer expectations.

It was originally developed by Yoji Akao in the 1980s.

See also: product management, product portfolio, New Product Development, Marketing

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