Each circle represents a product or brand. The size of the circle indicates its dollar sales volume.
A "question mark" has the potential to become a "star" in the future if it is developed. A company should have a balanced portfolio. This implies having at least one "cash cow" which can generate revenue that can be used to develop one or more "question mark". This process, referred to as "milking your cash cow", is shown in the next diagram where the arrows represent cash flows.
B.C.G. Analysis was originally developed by the Boston Consulting Group in the early 1970's.
|List of Marketing Topics||List of Management Topics|
|List of Economics Topics||List of Accounting Topics|
|List of Finance Topics||List of Economists|