|Presidential Candidate||Electoral Vote||Popular Vote||Pct||Party||Running Mate
|Franklin D. Roosevelt of New York (W)||472||22,821,857||57.7%||Democrat||John Nance Garner of Texas (472)|
|Herbert Hoover of California||59||15,761,841||39.8%||Republican||Charles Curtis of Kansas (59)|
|Norman Thomas of New York||0||884,781||2.2%||Socialist Party||James H. Maurer of Pennsylvania|
|William Z. Foster||0||103,253||0.3%||Communist Party|
|William D. Upshaw||0||81,872||0.2%||Prohibition Party|
|Other elections: 1920, 1924, 1928, 1932, 1936, 1940, 1944|
|Source: U.S. Office of the Federal Register|
Roosevelt's campaign saw the New York governor committing himself to battling the Great Depression, promoting a platform with "Three R's - relief, recovery and reform." He coined the term "New Deal" when he stated: "I pledge you, I pledge myself, to a new deal for the American people."
President Hoover was widely percieved as being at least in part to blame for the Great Depression; for over 2 years Hoover had been issuing statements that the worst was over, only to have the economy make further downturns.
The Democratic Party Platform included repeal of National Prohibition (devolving the decision of allowing or prohibiting alcohol to the individual states to decide for themselves). How discredited prohibition had become can be seen from the fact that despite this threat, Prohibition Party candidate William D. Upshaw gathered but 81,872 votes. From now on the Prohibitionist movement would exist only as a small fringe with little influence on the mainstream of American politics.