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Yellow Pack

Quinnsworth of Ireland introduced this packaging for their "own brand" products.

The distintive package of plain black print on a yellow background (white in the case of rival Superquinn's White Pack) indicated that the product was a cheaper version of a branded equivalent.

For example, while Weetabix sold its cereal in nicely presented packaging, the substitute Yellow Pack "Breakfast Biscuits" were packaged with only the statutory information on ingredients etc.