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Giuseppe Farina, better known as Pininfarina, was an Italian car stylist. He founded the famous styling house Pininfarina, synonymous with some of the best-known classic Italian sports cars.

His nickname Pinin was so common that a law was appositely issued to legally change his surname to Pininfarina

Pininfarina has been employed by many major car makers, especially Ferrari, Alfa Romeo, Fiat and Lancia. The recent Peugeot 406 coupé was also styled by Pininfarina. The firm is currently run by Giuseppe Farina's sons.

See also: List of Italian companies