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Optima is the name of a typeface designed by Hermann Zapf between 1952-1955.

A modern sans-serif design, Optima at first looks a little like a traditional sans-serif. However, its strokes are delicately tapered and carry residual serifs. In many ways, Optima's design follows humanist lines, but its italic variant is merely an oblique, a slanted roman.

Like Palatino, another Zapf creation, Optima is widely admired and widely pirated.

In the Bitstream font collection, Optima is called Zapf Humanist.