In 1976, Hearn left Myrrh and founded Sparrow Records, which became a direct competitor to Word and Myrrh. Myrrh became the largest label on Word, releasing more records in a year than any other label owned by the company.
Probably the biggest discovery to come along for Myrrh records was teenage singer Amy Grant, who hit the Contemporary Christian music scene in 1977. Grant's albums were so popular, both inside and outside of the Christian music industry, that Word entered into an agreement with A&M Records to reissue her entire back catalog in the mainstream music industry. In addition, A&M promoted Grant as a pop music artist in the mainstream. In 1985, Grant released her first concurrent Myrrh/A&M release, which featured four different album covers.
Other popular artists signed to the label at one time or another include Malcolm & Alwyn, Barry McGuire, 2nd Chapter of Acts, Petra, Billy Preston, Richie Furay, B.J. Thomas, Mark Heard (Myrrh/Home Sweet Home Label), Randy Stonehill, Leslie Phillips, Joe English (former drummer for Paul McCartney's Wings), Mylon & Broken Heart, Cliff Richard, The Choir, Steve Taylor, Phil Keaggy, One Bad Pig, The 77s and others.
In the year 2000, Word announced it was discontinuing the label and shifting the artist roster to Word.