In 1853, Levi Strauss came to San Francisco to open a west coast branch of his brothers' New York dry goods business. One of Levi's customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from the Levi Strauss & Co wholesale house. After one of Jacob's costumers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Jacobs did not have the required money to purchase a patent, so he wrote to Levi suggesting that they both go into business together. After Levi accepted Jacobs offer, on May 20, 1874, the two men received patent #139,121 from the United States Patent and Trademark Office, and the blue jean was born.
Jeans is a 1998 Tamil movie starring Prashanth and Aishwarya Rai and music composed by A.R. Rahman.