In preparation for their suicide, male members of the cult underwent castration, and drank citrus juices to cleanse their body of impurities. In the wake of the cult's suicide, some attributed the cult's ability to attract new members on the growth of the Internet. The thirty-nine bodies of the cult members were found on March 26, 1997. A video of the bodies, covered neatly with purple blankets and wearing brand new Nike sneakers, was shown repeatedly during the media coverage following the suicides.
See also: Cult suicide