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Nike, Inc.

Nike, Inc. (NKE - NYSE) started with the sports shoes and is now in about every aspect of sports and sports related equipment. The company is named after the Greek goddess Nike meaning 'victory'.

Nike is headquartered in Beaverton, Oregon.

Table of contents
1 History
2 Criticism
3 External links


Bowerman's desire to improve on Tiger's designs, and Knight's drive to drive to do more landed them with a new direction. Johnson gave this new company the name Nike and Bowerman gave them new designs. Within thirty years time Nike is a leader the sports and fitness industry.


Nike is criticised for using sweat shops in countries like
Indonesia and Mexico. The company has been subject to much critical coverage of the often poor working conditions and the exploitativeness of the cheap overseas labor employed in the Free Trade Zones where their goods are typically manufactured. Sources of this criticism include Naomi Klein's book No Logo and Michael Moore's documentaries.

External links