The word "creativity" bears an implication of constructing a novelty without constituent components ex nihilo, as opposed to (say) alternative theories of artistic inspiration which posit the generation of visions from divine sources such as the Muses.
Creativity is not limited to the art and design realm, however. Problem solving in general may require a creative mind. Lawyers, accountants, people in sales, and others are often more highly valued if they are able to use a creative approach to their work.
See also: Design, Visual arts and design, Fine art