Main Page | See live article | Alphabetical index

Chrysler Corporation

The Chrysler Corporation was a United States based automobile manufacturer.

1929 Chrysler Model 77

The company was formed by Walter Chrysler in 1925, with the merger of Willys-Overland and Maxwell Motor Company.

In 1928 Chrysler founded the De Soto brand at the medium-high end and the Plymouth brand at the low end, and purchased the Dodge Brothers automobile company; all of this in order to set up a full range of brands similar to that of the General Motors corporation.

The De Soto brand was axed in 1960 after several years of recession and poor sales that also killed off Packard and Edsel.

Amid hard times, the Chrysler Corporation on September 7, 1979 asked the United States government for $1 billion dollars to avoid bankruptcy. With such help and a few innovative cars, especially the invention of the minivan concept, a market still led by Chrysler brands, Chrysler avoided bankruptcy and slowly fought their way back up. The death of AMC and its purchase by Chrysler in 1987, mostly for its Jeep brand, certainly helped, but Chrysler was still the weakest of the Big Three American auto makers.

1998 with Daimler-Benz to form DaimlerChrysler AG. This was initially touted as a merger of equals but within a couple of years the truth had been leaked; it was effectively a buyout of Chrysler by Daimler-Benz, with the latter very much the dominant partner.

See also