is a literary technique
in which successive words (more strictly, stressed syllables) begin with the same consonant
sound. Alliteration is a frequent tool of poetry
but it is also common in prose
, particularly short phrases. In the English language, alliteration can be discerned in Old English poetry
, and was a central component thereof. Alliterative verse
in one form or another is shared by all of the older Germanic languages
Assonance is a kind of alliteration that uses repeated initial vowel sounds.
Well-known examples of alliteration are tongue-twisters such as "Round the rugged rock the ragged rascal ran" or "Peter Piper picked a peck of pickled peppers".
Alliteration makes for very catchy phrases and is frequently used in modern news headlines, corporate names, literary titles, advertising, buzzwords, and nursery rhymes. Some examples: