Morita was an officer in the Japanese navy during World War 2, and was trained as a physicist and scientist. His family was involved in sake production. Morita founded a company with Masaru Ibuka immediately after the end of the war. In 1949 the company developed magnetic recording tape and in 1950 sold the first tape recorder in Japan. In 1957 it produced a pocket-sized radio and a year later renamed itself Sony (sonus is Latin for sound). In 1960 it produced the first transistor television in the world.