As well as a distinctive guitar sound and hard-driving lyrics, the band is probably best known for its distinctive look. Gibbons and Hill are always pictured wearing sunglasses, trenchcoats and their trademark waist-length beards. (Frank Beard, interestingly, does not wear a beard.) In 1984, the Gillette company offered Gibbons and Hill $1 million apiece to shave their beards for a commercial, but they declined.
Their biggest hit was the 1983 album Eliminator, boosted to prominence by music videos for the tracks "Gimme All Your Lovin'", "Legs" and "Sharp Dressed Man".