Liscard is the main shopping centre. New Brighton was the major holiday resort of the 1960s until the loss of the Tower buildings and the Pier.
The transportation links to Liverpool are very good. Every 20 minutes a bus leaves New Brighton and travels through the Kingsway Tunnel, Seacombe is the home of one of the Mersey Ferry terminals and New Brighton & Wallasey Village have a rail link into Birkenhead and Liverpool Lime Street Station. From Poulton the M53 motorway leads through the wirral peninsular to Chester and the M56 to Manchester Airport.