The label was established by Nat Joseph and the first successes came, not from music but from three LPs he released by the sex therapist Dr Eustace Chesser under the pseudonym Dr Keith Cammeron.
The controversy about these records led to sales approaching 100,000 and the resulting financial lift gave the label money to develop its musical base.This was led by producer Bill Leader and a small group of collaborators (including Nic Kinsey and later Laurence Aston).
Transatlantic went on to record folk, rock, comedy and even poetry. Among its artists were: