Typically, "pure shoujo" manga revolves around love stories and strong female protagonists, however, some "shoujo anime/manga" are more plot/action oriented to attract a wider audience (particularly the "Magical girls" sub-genre). Sailor Moon, for example, combines elements of "pure shoujo" and "action" anime that gives it wide appeal among both 10-year old girls and 40-year old salarymen alike.
Shoujo anime and manga often contain elements of shounen-ai or even yaoi (same-sex pairings between young men,) not to mention shoujo-ai and, recently, yuri (the equivalents with young women). The aesthetic of the bishounen is very prominent.
Also spelled shojo, sh˘jo.
See also shonen, anime and manga intened for boys.
List of shoujo anime and manga