Starting as Lower Regent's Street at its intersection with Charles II Street and Waterloo Place, it runs north to Piccadilly Circus then becomes Regent's Street by turning westward, and curves around in a quarter-circle until it is heading north once more. It then continues past Oxford Circus becoming Upper Regent's Street and ends at its intersection with Langham Place, Cavendish Place and Mortimer Street. It is part of the Crown Estate.
Hamley's toy shop can be found 100 yards south of Oxford Circus on the east side of the road. Until 1990s it was the world's largest store with five floors devoted to children (quite often big kids!). The ground floor is always deck out with a variety soft toys from the small to life size elephants.
Other notable stores include Liberty's.
Nearest tube stations