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Oratory is the science of listener attention, the art of making great speeches.

You want the benefits of free trade? Food is cheaper. Food is cheaper, clothes are cheaper, steel is cheaper, cars are cheaper, phone service is cheaper. You feel me building a rhythm here? Thatís Ďcause Iím a speechwriter and I know how to make a point. It lowers prices, it raises income. You see what I did with Ďlowersí and Ďraisesí there? Itís called the science of listener attention. We did repetition, we did floating opposites and now you end with the one thatís not like the others. Ready? Free trade stops wars. And thatís it. Free trade stops wars! And we figure out a way to fix the rest! One world, one peace. Iím sure Iíve seen that on a sign somewhere.
 - Toby Ziegler, The West Wing 2x16 Somebody's Going to Emergency, Somebody's Going to Jail

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