The name entered the American language, when a person was said to be "full of Moxie", meaning that the person was skillful, or spirited. Moxie became unique in that it was the name of a commercially produced soda, also included in dictionaries.
The popularity of Moxie produced popular advertising jingles such as "Just Make It Moxie for Mine" and president Calvin Coolidge was known to have favored the drink.
One of the key ingredients of Moxie is "Gentian Root Extractives" and probably contributes noticibly to its unique flavor.
Moxie is presently owned by the Monarch Bottling Company of Atlanta, Ga. The Catawissa Bottling Company is one of the six bottlers in the United States producing Moxie. It is located in Catawissa, PA., and has produced Moxie soda since 1945.
For detailed information on Moxie, consult the works below: