Long John SilverLong John Silver
is a fictional character
in the novel Treasure Island
, by Robert Louis Stevenson
. He is a pirate
, and was the ship's cook under Captain Flint; Silver was said to have been the only man whom Flint ever feared.
Long John Silver's
is a fast-food restaurant
, specializing in seafood
and "fish and chips
". The restaurant, which has 2200 units, is a division of Yum! Brands, Inc, which purchased it from Yorkshire Global Restaurants, which acquired it from Fleet Boston Bank, who gained control of the restaurants...due to bankruptcy
. Yum! appears to intend to combine the brand with its chain of A&W
restaurants; most Long John Silver's locations that have opened in recent years are cobranded Long John Silver's/A&W restaurants.
The first restaurant was opened in 1969 in Lexington, Kentucky. Until its bankruptcy in 1998, Long John Silver's was a privately owned corporation.
The restaurant chain was the subject of some controversy in the late 1990s for a commercial in which a police officer decided not to write a ticket to a motorist who gave him a Long John Silver's fish sandwich. Many police organizations objected to the commercial on the grounds that it depicted a police officer taking a bribe.
See also: Priszm Brandz