He joined the Shadow Cabinet in 1992, and became Secretary of State for Agriculture, Fisheries and Food after the 1997 general election. He was responsible for the unpopular ban on beef-on-the-bone, and lasted only a year. He was moved in 1998 to Minister for the Cabinet Office and Chancellor of the Duchy of Lancaster, and given the role of cabinet enforcer - which was effectively selling the Government and its policies to the public and the media. He finally given the sack in 1999, and remains a backbencher.
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