I Am CanadianI am Canadian
was a series of Canadian
television commercials aired in the early 2000s
advertising the Canadian brand of Molson beer
; the commercials also aired in the United States
. The premise, using patriotism
as a platform, was a man named Joe, an average Canadian, standing in a theatre, with a movie
screen behind him showing different images relating to Canadian culture
and giving a speech about what is it to be a Canadian, and what Canadians are not, as some aspects get confused with US culture
Joe's speech – more commonly called Joe's rant – went like this:
- I'm not a lumberjack, or a fur trader,and I don't live in an igloo or eat blubber, or own a dog sled, and I don't know Jimmy, Sally or Suzy from Canada, although I'm certain they're really, really nice.
- I have a Prime Minister, not a President. I speak English and French, not American, and I pronounce it 'about', not 'a boot'.
- I can proudly sew my country's flag on my backpack. I believe in peacekeeping, not policing. Diversity, not assimilation, and that the beaver is a truly proud and noble animal.
- A toque is a hat, a chesterfield is a couch, and it is pronounced 'zed' not 'zee' ... 'ZED'!!!
- Canada is the second largest land mass! The first nation of hockey! And the best part of North America!
- My name is Joe!! And I am Canadian!