A hyperbole is a figure of speech in which statements are exaggerated or extravagant. It implies strong feelings or is used to create a strong impression and is not meant to be taken literally.
- "He is as big as a house!"
- "I'm so hungry I could eat a horse!"
- "That's the worst idea in the world."
In show business
, hyperbole (known as hype
or media hype
) is the practice of spending money on public relations
in an attempt to bolster public interest in (for example) a movie, television show, or performing artist. Often the entertainment value of the thing being hyped is exaggerated.