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Flavoring (or 'flavouring' in UK/Australian English) is a product which is added to food in order to change or augment its taste.

Flavourings can be either natural or artificial, and they are added to virtually every foodstuff made in a factory. There are also so-called 'nature-identical' flavourings, which are the chemical equivalent of natural flavours only chemically synthesised rather than being extracted from the original source.

Flavour enhancers are also used to augment the taste of foods.