According to the United States Census Bureau, the town has a total area of 45.5 km² (17.5 mi²). 45.3 km² (17.5 mi²) of it is land and 0.1 km² (0.1 mi²) of it is water. The total area is 0.28% water.
As of the census of 2000, there are 29,100 people, 9,367 households, and 7,343 families residing in the town. The population density is 642.0/km² (1,663.3/mi²). There are 9,612 housing units at an average density of 212.1/km² (549.4/mi²). The racial makeup of the town is 71.78% White, 1.43% African American, 0.90% Native American, 1.54% Asian, 0.30% Pacific Islander, 20.16% from other races, and 3.89% from two or more races. 37.30% of the population are Hispanic or Latino of any race.
There are 9,367 households out of which 39.5% have children under the age of 18 living with them, 63.3% are married couples living together, 10.2% have a female householder with no husband present, and 21.6% are non-families. 16.8% of all households are made up of individuals and 8.4% have someone living alone who is 65 years of age or older. The average household size is 3.07 and the average family size is 3.40.
In the town the population is spread out with 29.2% under the age of 18, 12.9% from 18 to 24, 25.9% from 25 to 44, 19.0% from 45 to 64, and 12.9% who are 65 years of age or older. The median age is 31 years. For every 100 females there are 102.7 males. For every 100 females age 18 and over, there are 99.6 males.
The median income for a household in the town is $43,778, and the median income for a family is $48,157. Males have a median income of $31,615 versus $27,116 for females. The per capita income for the town is $18,152. 14.7% of the population and 10.7% of families are below the poverty line. Out of the total people living in poverty, 20.3% are under the age of 18 and 8.1% are 65 or older.