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Eircell

Eircell handled the Irish mobile cellular networks defined by the access codes 088 (analogue system) and 087 (digital GSM 900 system.)

Eircell underwent a major branding excercise prior to its accquisition by the Vodafone group. The main branding was to associate a shade of deep purple with the company. When Vodafone re-branded with their trademark shade of red, wits commented that "Red is the new purple."