The developers of roll film and the first camera suitable for nonexpert use, such as the Brownie and Instamatic, the company remains one of the largest supplier of films in the world both for the amateur and professional markets. It has also diversified into various other imaging-related industries (such as medical imaging), and continues to work at gaining a stronger foothold in growing use of digital photography and digital imagery in general.
On January 13, 2004, Kodak announced it will stop producing traditional film cameras in the United States, Canada and Western Europe. By the the end of 2004, Kodak will cease manfacturing cameras that use the Advanced Photo System and 35mm films.
See also: Timeline of photography technology