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Diffusion (business)

Diffusion is the process by which a new idea or new product is accepted by the market. The rate of diffusion is the speed that the new idea spreads from one consumer to the next. Adoption is similar to diffusion except that it deals with the psychological processes an individual goes through, rather than an aggregate market process.

The rate of diffusion is influenced by:

There are three theories that proport to explain the mechanics of diffusion: There are four types of diffusion rate models: see also: marketing, New Product Development, Product Life Cycle Management, marketing management, marketing plan

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