Chum

Chum can mean:

• a friend (chiefly a U.K term but also fully understood in U.S)
• a type of salmon (Oncorhynchus keta), native to the northern Pacific and adjacent waterways
• a mixture of fish parts and blood used to attract sharks
• any foods used to attract fish or other aquatic animals for viewing
• CHUM, the callsign of a major radio station in Toronto
• Canada's CHUM Limited, owner of CHUM, CITY and MuchMusic [1]