From this usage come the modern Internet bookmarks. These Bookmarks are Pointers, primarily to URLs, built-in to the various Internet web browsers. Bookmarks have been incorporated into every browser since the Mosaic web browser, and are always stored on the software client. A folder metaphor is used for organization. Various shareware utilities and server-side web utilities have been developed to better manage bookmarks, yet none has gained widespread acceptance.
The bookmarks within Internet Explorer (and therefore within Windows) are called Favorites. By virtue of the large proportion of people using Internet Explorer, the term Favorite has become virtually synonymous with bookmark in this respect.