Amory LovinsAmory Lovins
is a co-CEO
of the Rocky Mountain Institute, and the co-author of books which popularize eco-effieciency principles to public and corporate audiences. Lovins' works include Factor Four
with Hunter Lovins, and Natural Capitalism
with Hunter Lovins and Paul Hawken
"The average viewer can save thousands of dollars a year added to your discretionary income by bringing the waste out of the energy and water you use in your house, how you travel, what you buy and you can do good for yourself and the Earth at the same time and improve your quality of life by making more careful choices."
The Rocky Mountain Institute's home page