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Short for agitatsiya propaganda (Russian for agitation propaganda), agitprop began as a term for Communist propaganda designed to agitate public opinion, typically communicated through cinema, literature, art or music. The term is now used more generically to refer to any form of mass media, such as a television program or film, that subtly (or not so subtly) tries to influence opinion for political, commercial or other ends. For example, a television cartoon might be described as 'agitprop' if it could be interpreted as a marketing ploy to sell toys.