In Hampshire, Wiltshire and Dorset the road runs through many towns, such as Salisbury, Shaftesbury and Yeovil, so the more rural A303 road, which runs parallel to the A30 a few miles to the north is the trunk road between Basingstoke and Honiton, taking the bulk of traffic. The A303 is being upgraded to make it continuous dual carriageway.
A major new portion (from the 1980s onwards) bypasses Okehampton and skirts the northern edge of Dartmoor in Devon, thence into Cornwall via the gateway town of Launceston and then on into Cornwall via Bodmin Moor.
A more recent addition is a new dual carriageway link between Honiton and Exeter in East Devon, giving ready access to Exeter Airport. There were many protests by environmentalists against the damage caused by the building of this road, with a long-lasting occupation of sites on the planned route, focused around the village of Fairmile.