With the introduction of "Todd-AO", 65mm/70mm became popular during the 1950s for the wide screen, sharp picture and, most importantly, high quality sound. The advent of low-grain film stocks and availability of digital soundtrack systems for less expensive and more widely projectable 35mm film lead to a decline in use of this expensive format in the 1990s. Lawrence of Arabia is a well-known film in 70mm format; the clarity of its picture is apparent in theaters, though much less so on VHS or DVD.
A horizontal variant of 65mm/70mm, with an even bigger picture area, is used for the high-performance IMAX format.
Famous 65mm/70mm films